The NFL has officially signed three sportsbooks as official betting partners. NFL betting partners will receive official league data and can use that information to promote their relationship with the league and tie their brand to player statistics. If the five-year deal holds, the NFL will pay the sportsbooks nearly $1 billion in revenue, though it can opt out after three years. It is unclear whether the NFL will actually get that much money. However, the NFL is clearly interested in making money.
PGA TOUR partners with theScore Bet for in-play betting
TheScore Bet, part of the Score Media and Gaming Group, has announced a partnership with the PGA TOUR for in-play betting. Score Bet will be the official betting operator for PGA events in Canada and the United States. The partnership is subject to regulatory approval and enactment of enabling legislation. Among the benefits of this partnership for the TOUR are increased exposure, enhanced marketing, and expanded betting options.
The PGA TOUR is a pioneer in progressive sports betting initiatives. In 2018, the PGA Tour partnered with IMG Arena to provide official live scoring data to betting operators worldwide. It also launched the Official Betting Operator category in 2020. It is continuing to evolve through partnerships with theScore Bet and The Action Network. The PGA TOUR is a platinum member of the National Council on Problem Gambling and is an associated member of the American Gaming Association and National Council on Problem Gambling.
NFL partners with FanDuel
The NFL is expanding its partnership with Genius Sports, a company that provides official data and gambling products to professional sports leagues and other organizations. Genius Sports is one of the largest providers of sports data in the US, and the NFL had previously signed a deal with the company to provide data and media products to its official betting partners. As part of this agreement, FanDuel will gain access to official NFL data and media content, as well as advertising inventory on league-owned digital properties.
Genius will provide NFL content, including official data powered in-play betting solutions and video highlights. The company already has deals with the English Premier League and LigaMX for pre-game content. This partnership is likely to lead to other deals with sportsbooks looking for official NFL data. In addition to FanDuel, Genius is a subsidiary of Flutter Entertainment, which owns Paddy Power, Betfair, and PokerStars.
NBA partners with DraftKings
The NBA and DraftKings have partnered to bring the game of basketball to the masses. As a presenting sponsor for NBA TV, DraftKings will also provide content for NBA League Pass. Both companies will also collaborate on social media messaging, including PSAs, to promote the partnership. The NBA has also signed contracts with FanDuel and Indiana Pacers for their official betting sites. Those deals make DraftKings the exclusive presenting sponsor of NBABet Stream, which can be accessed via the NBA League Pass app and NBA Tv app.
The deal is a win-win for fans of the NBA and fan-friendly sportsbooks. As the official sports betting partners of NBA games, DraftKings and FanDuel will provide live betting on games and highlight clips from the league. In addition, both companies plan to launch sports betting operations in Canada, which became legal in August. The NBA’s official betting partners are also responsible for ensuring that the games are played fairly and without bias.
Indy 500 partners with Caesars Sportsbook
This year’s Indianapolis Motor Speedway will welcome new partners in the form of the Caesars Sportsbook and the Indianapolis Colts. Caesars will operate an elevated sports betting lounge at Pagoda Plaza. The lounge will feature complimentary food and drinks and entertainment, as well as race-day games and branded giveaways. Guests can also place a wager on the winner of the Indianapolis 500. The Indianapolis 500 is scheduled for May 29, so be sure to visit Caesars Sportsbook and enjoy all the festivities.
The partnership between the Indianapolis Motor Speedway and Caesars Sportsbook will see both companies get access to IMS logos and digital and social media assets. Caesars will also offer exclusive access to VIP speedway experiences through its Rewards program. In addition to that, the partnership will feature several other ways to promote the sportsbook, including advertising on programme ads and video boards. Caesars executives say that the partnership will help the two companies promote their respective brands and generate more traffic to their sportsbooks.