Official betting is big business in sports, especially when you’re talking about the NFL. The league has partnered with betting operators to infuse betting content in its broadcasts, allowing fans to make bets while they’re in the stadium. The league announced its partnership in April and expects to generate $270 million in revenue this year.
NFL licenses official data
The NFL is committed to maintaining the integrity of its game, and all operators have agreed to adhere to integrity policies, collaborate on NFL initiatives, and support responsible gambling. As part of this agreement, each of these operators licenses official data from Genius Sports. If you disagree with the terms of this license, please contact the NFL and provide the information requested below.
NFLPA: NFLPA licenses official data and image rights to a variety of companies for use on promotional items. These products may include trading cards, clothing, videogames, collectibles, and Internet sites.
NFL licenses video
The NFL is licensing video rights for sports betting. With this deal, the league can now offer video streaming to sportsbooks in countries around the world. The league has been licensing video to sportsbooks for years, but this deal is the first with a sportsbook operator outside of the United States. The licensing deal will give betting fans access to NFL games through their mobile devices. The NFL also plans to increase its presence in betting lounges, which are essentially high-end sports bars.
The NFL is trying to expand its presence by incorporating its brands and content across the globe. This has proved successful with online betting sites, films and licensed video games. Now, it hopes to replicate the success with the NBA and other major sports leagues.
NFL partners with PointsBet
PointsBet has recently announced a new partnership with the NFL. The partnership will make the online sportsbook operator the official betting partner for the league, beginning with the 2021 season. The partnership will provide both companies with a number of benefits, including brand visibility, sponsorship opportunities and integrations across media platforms. Additionally, the deal will extend PointsBet’s existing partnership with NBC Sports, which will allow the company to promote itself during key NFL events.
While the NFL has taken a slower approach to legalized sports betting than its peers, the league is quickly embracing the industry. In addition to its new betting partnership, the NFL also announced a series of other partnership deals, including with DraftKings and FanDuel. These deals include integration within the league’s O&O properties and activation around retail and online sports betting. The NFL has also made premium advertising inventory available during games to a select group of seven operators.
NBA partners with WynnBET
WynnBET, the online gaming division of Wynn Resorts, has announced a partnership with the Memphis Grizzlies. The Grizzlies and WynnBET will work to promote the Grizzlies through multiple marketing efforts. This partnership will include a mobile experience, anchored by Grind City media, a social media and digital content studio. Grizzlies fans will also be able to access the WynnBET experience in a live setting on FedExForum Plaza.
The partnership will include a series of promotions and contests focused on consumers, including a monthly lottery and Wynn Wednesdays, which will be accessible on WynnBET’s website and mobile app. Consumers can enter for a chance to win prizes that range from team memorabilia to VIP experiences. The promotion will also involve pop-up experiences inside the Little Caesars Arena and traditional advertising.
NHL partners with DraftKings
DraftKings has announced a partnership with the NHL to become the league’s official betting partner. Through the partnership, the NHL will be able to offer betting opportunities on its online games, as well as on television and radio broadcasts. The deal will include exclusive NHL content on DraftKings.com, as well as on the TNT network, which will be airing 50 regular-season games and the Stanley Cup playoffs. In addition, DraftKings content will be integrated into Bleacher Report and TNT’s digital platforms.
The NHL and DraftKings have already partnered on other projects, including NHL television, Bleacher Report and Turner Sports. These partnerships will make DraftKings the official sports betting and daily fantasy sports partner of the NHL. The partnership will also give DraftKings exclusive access to the NHL’s assets, including the league’s official logos and marks, and it will offer a unique opportunity for fans to place bets on NHL games.