The FIH has become the latest major sports organization to sign an official betting data partnership with BetCity. This follows other high profile sports leagues signing such partnerships with FanDuel and Caesars Sportsbook. Meanwhile, the PGA TOUR and NHL are working with DraftKings and FanDuel, respectively. In this article, we’ll explore some of the reasons why sports leagues are signing official betting data partnerships. These deals provide players with access to betting data on every game played by both teams.
BetCity will be the FIH’s official betting partner
During the upcoming FIH Hockey Pro League season in Nijmegen at the end of May, the betting site will be promoting its branding on the field. The FIH has partnered with BetCity through its official betting data partner, Sportradar. Dutch sports betting operator BetCity has also partnered with the FIH and WK Hockey for women. The Dutch team has been ranked as one of the world’s best and he expects this new partnership to help support the game.
NFL’s partnership with Caesars Sportsbook
The NFL recently announced a multi-year partnership with Genius Sports. The new partnership will give Caesars’ customers access to official NFL gambling products. DraftKings signed a deal with Genius earlier this month, and other NFL-backed sportsbooks are expected to follow suit soon. Genius is a leader in programmatic advertising. The company offers an innovative solution for NFL gambling. Caesars’ new official NFL sportsbook app will feature Genius’ technology.
NHL’s partnership with FanDuel
The NHL is partnering with sports betting company FanDuel to provide sports fans with a new way to bet on their favorite team. The partnership will allow fans to play on their favorite team and win cash. In addition to providing fans with new ways to bet on their favorite team, FanDuel will be able to leverage the NHL’s most visible camera assets, including the Stanley Cup Playoffs. The NHL will also provide FanDuel with access to its portfolio of event hospitality assets, including camera-visible signage during the NHL season.
PGA TOUR’s partnership with DraftKings
The PGA TOUR has announced a new multi-year partnership with DraftKings, making it the first official betting partner of the Tour. In addition to providing odds and data for golf tournaments, DraftKings will also have the right to use the PGA TOUR’s trademarks on its betting sites, as well as use of bettors’ highlights. The partnership is not exclusive, meaning that other sportsbook companies may still partner with the PGA TOUR in the future. But it is an example of how the TOUR is becoming more comfortable with betting.
NASCAR’s partnership with BetMGM
The NASCAR championship is deepening its presence in the world of sports betting. The partnership between the racing organization and a leading gaming company in the world aims to bolster fan engagement and attract new viewers. The two companies will partner to promote NASCAR across their websites and social media. BetMGM is the second major operator to purchase NASCAR’s rights. They will expand NASCAR’s racing selection, work with the team Genius Sports, and build more advanced live betting markets.